I believe in designing with empathy, guided by research and iterative testing. While many of my projects are self-initiated, I’ve also had the opportunity to work with a client to solve real user and business challenges. I approach every project like a real-world product, grounding decisions in user needs, clear goals, and thoughtful execution. Whether it’s a mental health app, a motorcycle route planner, or a coffee shop website, I focus on clarity, usability, and purpose.